
In most instances in life, there’s a proverbial line. When it’s crossed, I’m gonna make a thing about it – especially when it’s in the name of profits.
Look, you can’t convince me that a frozen breakfast burrito, even one that’s Just Egg based, is worth $6.79. On sale for $5.69? Nope. No sale. I can’t do it.
The great Whole Foods price out continues.
I’m willing to pay for convenience. I’m willing to pay for quality. But there’s a line and corporations have been stepping over it repeatedly of late.

I’m tired of being gouged. I’m tired of vegan upcharges. Mostly I’m just tired. I love Just Egg, but I just can’t pay these prices.
It’s a matter of principle.